Die Discounter Live Game Show (2024)

Prime Video needed a launch activation for a new season of Die Discounter, its German supermarket mockumentary. By 2024, the show had reached four seasons on Prime Video, with the fourth season launching on November 27. The challenge was to capture the show's chaotic, irreverent energy and bring it to a live Twitch audience.

NOFOMO.TV designed and produced a live game-show format inside a real supermarket. The stream moved through different zones as the show escalated, so we built a lighting and camera plan that could handle each setup as it changed. We also developed a treatment that matched the show's pop colour palette across the live broadcast and social cut-downs.

The stream felt like an extension of the show rather than an ad for it. The supermarket setting gave the audience something genuinely different to watch, while the social edits extended the activation beyond the live window.