Jessie Reyez x Zalando Live Streaming Event (2022)

Ralph Lauren and Zalando wanted to mark an exclusive collection launch tied to Ralph Lauren's new Berlin store on Kurfürstendamm. The space brought the brand's "World of Ralph Lauren" concept to Germany across roughly 500 square meters and two floors. The brief called for a moment that felt more like culture than commerce, with a credible music act and a creator who could bring the right audience.

NOFOMO.TV produced an intimate in-store TikTok live stream with Jessie Reyez and host Nic Kaufmann. We built a performance set inside the store and created a styled interview environment that could showcase the Ralph Lauren pieces available exclusively through Zalando.

The format gave the collection space to breathe in a live, culturally relevant setting. It turned the Zalando exclusivity into an event, rather than a standard product drop.